Icon Collective Case Study
How Indivieu grew Icon Collective's Google Ads conversion rate by 133%, cut $10,000 in wasted spend, and increased qualified music school enrollment.
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Frequently Asked Questions
What was the main problem with Icon Collective's Google Ads account?
The account had gone more than a year without a structural audit, allowing irrelevant searches, broad targeting, and competing campaigns to consume budget without producing enough enrollment-quality inquiries.
What did Indivieu change?
We audited and restructured the account around enrollment-intent keywords, removed irrelevant queries, rewrote ad messaging to qualify prospects, and recommended landing page changes that reduced enrollment friction.
What results did Icon Collective achieve?
Icon Collective achieved a 133% increase in conversion rate and eliminated approximately $10,000 per month in wasted ad spend while improving inquiry quality.
Can this approach work for other education businesses?
Yes. The same audit-first approach can be adapted to schools, training providers, and education companies by aligning campaigns and conversion tracking to applications or enrollments rather than raw lead volume.