360training Case Study
How Indivieu rebuilt 360training's Microsoft Ads account — growing billings from $79K to $187K/week with competitor-targeting campaigns that generated $100K+.
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Frequently Asked Questions
What did Indivieu change in 360training's Microsoft Ads account?
We rebuilt the account as a Microsoft-native structure instead of copying the Google Ads setup, then added competitor campaigns, Microsoft Audience Network reach, and revenue-based bid strategy.
How much did 360training's weekly revenue grow?
Weekly billings grew from $79,000 to $187,000, a 137% increase, with more than $100,000 in additional revenue attributed to competitor campaigns in the first year.
Why should Microsoft Ads campaigns be built differently from Google Ads?
The platforms have different auctions, audiences, match behavior, and competitive dynamics. A direct copy can miss Microsoft-specific opportunities and carry over structures that do not perform well there.
How was performance measured?
Performance was evaluated through revenue-tied attribution and ROAS reporting rather than clicks alone, making it possible to connect campaign changes to billings and profitability.